Errandly: Blue Ocean Matrix
About the Project
As part of an academic project, we created a service called Errandly, a delivery service that takes care of all your errands for you. This project incorporates the Blue Ocean Matrix concept by identifying an untapped market space and offering a unique value proposition that sets Errandly apart from traditional delivery services. By eliminating competition through innovation, Errandly streamlines convenience, efficiency, and personalised service to redefine how people manage their daily tasks.
SunLock
About the Project
For another academic project, our team developed SunLock, a dual-purpose SPF and setting spray designed to seamlessly protect and refresh your skin throughout the day. This business proposal combines skincare and beauty innovation, addressing the need for convenient sun protection without disrupting makeup. By identifying a gap in the market, we positioned SunLock using strategic differentiation, ensuring it stands out as a must-have product for on-the-go sun care.
Spotify
About the Project
For this academic project, our team selected Spotify and developed a strategic presentation on how to specifically engage University of Miami students and encourage them to start using the platform. By analyzing student preferences, campus culture, and listening habits, we crafted targeted marketing actions using framing effects and heuristics to make Spotify more appealing to the UM undergraduate community. Our approach focused on personalized experiences, exclusive student promotions, and campus integration to enhance engagement and brand loyalty.
Social Media Audit
Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.
Communications
Capstone Project
Final capstone project for communicaitons majors, my chose topic was romantic communications.